Q&A: How advertisers are leveraging CTV’s evolution into actionable TV
By Roku
As the connected TV space continues to grow, new advertising avenues emerge. The latest is the idea of actionable or shoppable TV, stemming from the popularity of social commerce and the expansion of shoppable ads across social platforms.
Shifts like this create new opportunities for advertisers to explore and new ways to reach target audiences. With more innovation certain to come in 2024, CTV advertisers will have even more opportunities to leverage for success with the channel.
In this Q&A, the Custom in-house agency at Digiday spoke with Miles Fisher, senior director and head of emerging and programmatic sales at Roku, about the rise of actionable or performance TV, the company’s recent partnership with Unity and what advertisers can do as connected television continues to evolve.
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Source:: Digiday
