By Michael Bürgi

We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view.

Publicis Media just this morning announced it’s launching a dedicated women’s sports investment unit within Publicis Sports, called Women’s Sports Connect (WSC). Targeting what it sees as a $1.28 billion marketplace, WSC will be active in media, content, sponsorships, influencer, and events at collegiate (such as NIL opportunities) and professional levels.

In an announcement that went public earlier today, Publicis Sports and WSC said it’s already made several investments, including a partnership with Disney Advertising (ostensibly to access ESPN inventory), in Women’s Sports Now, a weekly talk series from Roku, and a student-athlete program developed by NBCUniversal Local’s Sports Partnership Development team and sports media brand The GIST.

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Source:: Digiday

Author: Aaron