Publicis intends to acquire Influential as it expands influencer marketing offerings
Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The deal is expected to close in late August — financial terms were not made available.
This move comes as various influencer agencies and platforms focus on maturing either the talent and influencer management or technology sides of the business — and in some cases, a hybrid of both. This makes the space ripe for more acquisition, particularly from interested holding companies looking to invest in and expand influencer marketing units.
It also comes as the broader M&A space continues to heat up. Stagwell this month acquired its seventh company of the year as it buys Israel-based social commerce and influencer-focused digital agency LEADERS. The digital agency, which runs an AI influencer platform, joins the Stagwell Marketing Cloud to beef up influencer marketing capabilities and its PR platform PRophet’s tech services.
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Source:: Digiday
