Publicis acquisition signals that creator M&A is not slowing down in 2025
Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators.
With another holding company acquiring an influencer marketing shop, it seems the creator mergers and acquisitions market is still hot. WPP bought influencer agencies Village Marketing in 2022 and Goat in 2023; Stagwell purchased Leaders last year and rolled the agency into Stagwell Marketing Cloud’s tech suite.
Pending regulatory approval, the Publicis deal is expected to close in late March 2025. While financial terms were not made available, this acquisition would build on a growing influencer division for Publicis, which also acquired influencer company Influential last year.
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Source:: Digiday
