By Lane Ellis

How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency?

As TopRank Marketing chief executive and co-founder Lee Odden said in 2018 in 16 Ways to Be More Efficient with Content Creation, “Without additional budget or writing resources, the most practical way to squeeze out more content creation productivity is by being more efficient,” and the same may be even more true today in 2021.

There’s no denying that better efficiency offers benefits in many areas of a B2B marketer’s work, so we wanted to share some of the galaxy’s top tactics, methods, and tips to improve your productivity through efficiency as we make the push through the rest of 2021 and plan ahead for 2022.

Let’s strap on our B2B marketing jet-packs and hyperspace forward with five productivity pulsars to improve your efficiency.

1 — Work Smarter For Out-Of-This-World Marketing Efficiency

Working in a smarter way saves time and increases productivity, and part of that boils down to saving time through efficiencies.

At first saving a few minutes here and there throughout the day may not seem all that important — or worth devoting much effort to achieve. However, keep in mind that saving two minutes each day equates to eight and a half hours over a standard business year. That’s valuable time that can be reinvested for countless other B2B marketing activities.

For marketers, boosting efficiency doesn’t only come from the time saved. It’s additional time that can be used for many things such as experimenting with new technologies, taking on additional projects, or optimizing previous or current campaigns.

Finding and using scheduling, planning, and calendaring applications that work well for you can be one of the bigger time and efficiency boosters.

It’s important, however, to find ones that fit well with how you work best, so that you’re not working against systems designed to make things easier. Just as we all have various styles and tactics for tackling challenges, applications that help us manage time come in a big array of digital flavors with more in 2021 than ever before.

If you’re not happy with what you currently use, it can be worthwhile to experiment with new time management methods and apps that you haven’t yet taken for a spin. Until you do, you may be missing out on a new time management tool that suits you to a tee.

Most marketers today schedule, plan, and calendar completely in the digital realm, using software such as:

• Calendly
• Google Calendar
• Mavenlink
• monday.com (client)
• Workfront
• Microsoft Bookings
• Setmore

These are only a tiny traction of the available options. A few of the most productive people I know still also include some variation of the old-fashioned pen and paper, too.

Simply using time management software isn’t enough, however, especially if it isn’t a solution that works with you but against you, so take the time to investigate what’s available and what works best for you.

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Source:: Top Rank Blog

Author: Aaron