Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
By Klaviyo
This Playbook, sponsored by Klaviyo, explores how e-commerce brands are auditing and refining their tech stacks as part of the pursuit of personalized, omnichannel customer experiences.
As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. Data silos across a fragmented landscape of martech tools and customer touchpoints create disjointed and less personalized experiences for shoppers. And that impacts revenue.
E-commerce brands need seamless data integration to support omnichannel marketing efforts. In 2024, step one for accomplishing this goal (no matter how long the team has been pursuing it) is auditing and refining the martech stack. The mission is to optimize their tech to create increasingly personalized customer experiences and drive growth.
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Source:: Digiday
