People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4.
Vogel described the Microsoft marketplace as an “a la carte” pay-per-use model, in contrast to the “all you can eat” lump sum deal it has with AI rival OpenAI. “We are very happy with either model — both can be viable as long as our content is respected and paid for,” said Vogel.
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Source:: Digiday
