By Doug Brown

Many factors make social media marketing and advertising so attractive. There is an opportunity to reach a vast audience base. 2022 statistics show that 4.7 billion people use social media. With the right tactics, you can reach thousands.

Second, there is no limit to social media use. You can open accounts on all the platforms if you want.

Finally, social media provides plenty of free marketing and advertising opportunities. You can use them to increase brand awareness and drive traffic to your platforms.

But have you considered including paid social in the strategies? If yes, it helps to do so in the right way. And, we will share a fantastic guide for profitable ads for your business.

Paid Social Media; Why It Is Worth Considering

As we said, one of the strongest points of social media is that there are tons of free opportunities. But, you can only achieve so much if that is the only avenue you decide to use. Paid social media provides an excellent boost to your organic efforts. It also:-

• Provides a guarantee to increase your reach
• Allows for better customer targeting, unlike free tactics
• Social Analytics from paid social can provide invaluable insights for better advertising
• There is a chance for better engagement, thus more conversions with paid social.

It is important to note that the marketing and advertising landscape has changed. There is a larger focus on performance marketing.

So, what is performance marketing? It is a results-driven digital marketing strategy. That means brands must see a return on ad spend (ROAS) for every dollar they spend on advertisements.

The service providers must show tangible proof of success in whatever they are doing. This could mean the number of clicks or conversions on the social ads. And paid social provides one way to achieve this.

How to Get the Best Out of Paid Social Advertising  

Alt Text: Infographic explaining how to get the best out of your social paid ads and your performance marketing campaigns

1. Determine Your Paid Social Advertising Objectives

Start by determining what your advertising objectives are. It could be to increase reach, boost traffic, create awareness, etc. Your goals will help you decide on the best social network and tactics.

2. Decide On the Priority Platforms

Social media marketing 101 will tell you to pick one or two platforms to optimize on. The challenge of trying to be everywhere is that it can get hard to manage all of them. Think about where your audiences are most likely to be.

It helps to start with a good understanding of social media channels in terms of reach and demographics.

If you, for example, sell baby products, a platform like TikTok may not be the best. Go where parents are most likely to be. And that would include Facebook or Twitter.

The advantage of sticking to 2 or fewer platforms is that you can better use your social …read more

Source:: Social Media Explorer

Author: Aaron