By Ronan Shields Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic…

By Kristina Monllos Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended…

By Michael Bürgi We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at…

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie…

By Sara Guaglione Podcast orgs and publishers aren’t using videos of their audio shows to try to grow listenership. Well, they are trying to do…

By Alex White Case Study: How Smartsheet Built Awareness with B2B Influencer Marketing Always-On: Over time, this influencer marketing strategy builds a rich content library…

By Michael Bürgi As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out,…