Publishers’ event videos gain traction on LinkedIn

By Sara Guaglione LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are…

Aaron February 19, 2025

Which LLM Should You Use for Your Business? [Pros and Cons]

By Nathan Lands Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and…

Aaron February 18, 2025

How B2B and B2C data accelerates growth for retail media networks

By Eyeota Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing…

Aaron February 18, 2025

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

By Alex Lieberman I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I…

Aaron February 18, 2025

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

By Antoinette Siu Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe…

Aaron February 18, 2025

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

By Kristina Monllos It’s funny how much social media marketing matters. You never think people would wax poetic about the supposed death of a brand…

Aaron February 18, 2025

Announcing Lee Odden as TopRank Marketing’s New Owner and CEO

By Alexis Hall I’m delighted to share significant news about the future of TopRank Marketing: Lee Odden, our co-founder and former CEO, has acquired 100%…

Aaron February 17, 2025

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

By esantiago@hubspot.com (Erica Santiago) I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process…

Aaron February 17, 2025

Media Buying Briefing: IPG and its many challenges (and opportunities)

By Michael Bürgi Less than two full months into 2025 — and with something like four to six months before its acquisition by Omnicom is…

Aaron February 17, 2025

‘I don’t think it’s over’: Former head of DEI on corporate diversity’s uncertain future

By Tony Case This article was first published by Digiday sibling WorkLife Corporate America is undergoing a seismic shift in its approach to diversity, equity…

Aaron February 17, 2025

Publishers’ event videos gain traction on LinkedIn | International Association of Digital Marketing Professionals (IADMP) - Part 97