Publicis acquisition signals that creator M&A is not slowing down in 2025
By Antoinette Siu Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators.…
By Antoinette Siu Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, and its network of some 500,000 creators.…
By Sara Guaglione This week’s Media Briefing looks at a hot topic at this year’s annual podcast business summit On Air Fest: podcast subscriptions, and…
By Adam In an era where digital engagement is the heartbeat of business success, small enterprises are discovering the transformative potential of video marketing. Imagine…
By Digital Editor When we reflect on the heroism displayed by the soldiers during World War II, many of us often think of the iconic…
By Lee Odden When TopRank Marketing was created over 20 years ago, it wasn’t a company exactly. It was a specialized SEO offering within a…
By Sara Guaglione LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are…
By Kimeko McCoy It’s been a month since President Trump signed an executive order targeting diversity, equity and inclusion policies, seemingly sending the backlash toward…
By Nathan Lands Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and…
By Eyeota Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing…
By Alex Lieberman I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I…