Inside Doritos’ ‘creator-led’ marketing strategy
By Kristina Monllos Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended…
By Kristina Monllos Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended…
By Michael Bürgi We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at…
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Google’s long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant’s cookie…
By Sara Guaglione Podcast orgs and publishers aren’t using videos of their audio shows to try to grow listenership. Well, they are trying to do…
By Alex White Case Study: How Smartsheet Built Awareness with B2B Influencer Marketing Always-On: Over time, this influencer marketing strategy builds a rich content library…
By Kayla Schilthuis-Ihrig Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are…
By Kristina Monllos There’s a certain early aughts sensibility — think bro-y humor, racier advertising or general objectification of everyone — that seems to be making…
By Michael Bürgi As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out,…
By Headlines Team The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not…
By Marty Swant Related Insights The Programmatic Marketer Adalytics report exposes the intricacies of made-for-advertising sites Read More Adalytics has been a thorn in the…