By Seb Joseph The latest ad fiasco might suggest otherwise, but some marketers are finally shedding one of their deepest programmatic misconceptions. Turns out, fixating…

By Nexxen Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative…

By Marty Swant Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global identity and data-management capabilities. The terms of…

By Alexander Lee In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking…

By Ronan Shields During the halcyon days of the 2010s, business growth rates in the online ad industry were buoyant, as advertisers clamored for ‘media-firsts,’…

By ThisThat While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered…

By OpenX Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are…