TikTok ban looms closer, leaving more questions than answers in its wake

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not…

Aaron March 18, 2025

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

By Kristina Monllos Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those…

Aaron March 18, 2025

Content Cadence: How Often to Publish, and Why

By Nick Nelson It’s one of the most frequently asked questions in content marketing: How often should I be publishing? This is a critical consideration…

Aaron March 17, 2025

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

By Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time…

Aaron March 17, 2025

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

By pbump@hubspot.com (Pamela Bump) It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As…

Aaron March 17, 2025

How This Small Startup Outperformed a Stalling Industry

By cdelprincipe@hubspot.com (Curt del Principe) As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…

Aaron March 17, 2025

BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?

By Sara Guaglione BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF…

Aaron March 17, 2025

Episode 2 Mom’s at Work: Starting a family, navigating fertility support and employer benefits

By Jessica Davies Subscribe: Apple Podcasts • Spotify Starting a family is one of the most exciting moments in life. But for so many people,…

Aaron March 17, 2025

8 Questions to Help You Write a Compelling Marketing Brief

By joetting@hubspot.com (Jami Oetting) If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief,…

Aaron March 14, 2025

Restructuring Personal Debt

By Full Editorial If you’re feeling overwhelmed by debt, you’re not alone. Many people find themselves struggling to make ends meet as they juggle credit…

Aaron March 14, 2025

TikTok ban looms closer, leaving more questions than answers in its wake | International Association of Digital Marketing Professionals (IADMP) - Part 86