Athlete creators have become must-have partners for brands at March Madness
By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.…
By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.…
By Alex White Would you trust a mechanic or an actor for car-buying advice? One has expertise, the other has fame — but both are…
By ryan@lookcast.com (Ryan Philemon) For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires…
By Brianne Garrett In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted…
By Sara Guaglione Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one…
By Alexander Lee As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440…
By Digiday Awards The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape.…
By Caroline Forsey All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember,…
By Sam Bradley Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs. In recent…
By Michael Bürgi Boston’s Charles River may be famous for rowing, but it can be a single-person or multi-person sport. And, as Boston agency Boathouse’s…