Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit
By Cyan Zhong When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the…
By Cyan Zhong When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the…
By kflanagan@hubspot.com (Kieran Flanagan) Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set…
By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.…
By Sara Guaglione This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during…
By Alex White Would you trust a mechanic or an actor for car-buying advice? One has expertise, the other has fame — but both are…
By Brianne Garrett In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted…
By ryan@lookcast.com (Ryan Philemon) For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires…
By Sara Guaglione Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one…
By Alexander Lee As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440…
By Digiday Awards The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape.…