How Time evaluates and vets AI tools

By Sara Guaglione Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as…

Aaron March 28, 2025

The Economist is looking beyond traffic to measure the success of its brand marketing push

By Alexander Lee A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs and low…

Aaron March 28, 2025

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

By Cyan Zhong When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the…

Aaron March 28, 2025

How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

By kflanagan@hubspot.com (Kieran Flanagan) Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set…

Aaron March 27, 2025

Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

By Sara Guaglione This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during…

Aaron March 27, 2025

Athlete creators have become must-have partners for brands at March Madness

By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work.…

Aaron March 27, 2025

These Are the Top Types of Influencer Content That Drive Sales and Influence Purchase Decisions

By Alex White Would you trust a mechanic or an actor for car-buying advice? One has expertise, the other has fame — but both are…

Aaron March 26, 2025

10 Excellent Examples of Video Marketing on Facebook

By ryan@lookcast.com (Ryan Philemon) For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires…

Aaron March 26, 2025

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

By Brianne Garrett In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted…

Aaron March 26, 2025

Why 1440 prefers CPMs for its newsletter business over other pricing models

By Alexander Lee As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440…

Aaron March 26, 2025

How Time evaluates and vets AI tools | International Association of Digital Marketing Professionals (IADMP) - Part 83