By Kristina Monllos Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also…
By Editorialist Team SEOUL, March 28, 2025 — It was billed as a night to remember. A pulsing 10PM-to-5AM lineup at Elrow Seoul, one of…
By Editorialist Team In a shocking turn of events, Yui Miura (三浦結衣) has resurfaced with a completely new look, leaving many questioning whether this drastic…
By Sam Bradley Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are…
By Antoinette Siu Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing…
By Alexander Lee January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to…
By Michael Bürgi WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum…
By Kristina Monllos Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of…
By Kimeko McCoy Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive…
By Wunderkind Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving…
