It's all about you

By lbrowning@hubspot.com (Laura M. Browning) It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of.…

Aaron October 8, 2025

Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards

By Digiday Awards This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and…

Aaron October 7, 2025

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

By Seb Joseph Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals…

Aaron October 7, 2025

David T. Scott’s Big Bet: Making Tabletop Games the Next Pop Culture Wave

By Editorialist Team David T. Scott has spent his career blending corporate expertise with entrepreneurial drive. Now, as the CEO of Evil Genius Games, he…

Aaron October 7, 2025

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

By juthompson@hubspot.com (Justina Thompson) Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely…

Aaron October 7, 2025

How to create AI prompts that eliminate bias and increase conversions

By sonia@soniaethompson.com (Sonia Thompson) AI usage is on the rise, especially in marketing. Data from HubSpot’s AI Trends in Marketing report showed that 74% of…

Aaron October 7, 2025

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

By Michael Bürgi Continuing its goodwill tour to enhance measurement offerings for publishers, agencies and brands, Nielsen has signed a deal with measurement firm Adelaide…

Aaron October 7, 2025

Google’s remedy phase explained: DOJ wants its offerings – and where the judge might land

By Seb Joseph The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the…

Aaron October 7, 2025

Why the sky’s no longer the limit for live TV advertising

By DIRECTV Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising Live TV is no longer tethered to the living…

Aaron October 6, 2025

AI Agents: The Next Social Trend for Healthcare Businesses

By News Edition In 2025, artificial intelligence (AI) is slowly spreading across various aspects of society. At first, it was utilized by individuals to help…

Aaron October 6, 2025

It's all about you | International Association of Digital Marketing Professionals (IADMP) - Part 8

It's all about you

Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

David T. Scott’s Big Bet: Making Tabletop Games the Next Pop Culture Wave

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

How to create AI prompts that eliminate bias and increase conversions

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

Google’s remedy phase explained: DOJ wants its offerings – and where the judge might land

Why the sky’s no longer the limit for live TV advertising

AI Agents: The Next Social Trend for Healthcare Businesses

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