Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks

By Michael Bürgi Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems…

Aaron April 10, 2025

Potential buyers are probing Yahoo’s ad tech assets

By Ronan Shields Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.…

Aaron April 10, 2025

Media Briefing: The pros and cons of different AI revenue models for publishers

By Sara Guaglione For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing…

Aaron April 10, 2025

Brands and retailers are driving engagement with hyper-local, multi-touch strategies

By Perion Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than…

Aaron April 9, 2025

The Urgent Need for AI Prompt Engineering Literacy

By Adam Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring…

Aaron April 9, 2025

The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity

By Molly Owens The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity Over the last year, the introduction…

Aaron April 9, 2025

How data connectivity helped Windstar Cruises optimize spend and increase bookings

By Experian Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also…

Aaron April 9, 2025

Ad execs are now working as Trump tariff policy translators for advertisers

By Seb Joseph The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what…

Aaron April 9, 2025

NBA team the Atlanta Hawks bet on creators to boost advertiser appeal

By Alexander Lee Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group…

Aaron April 9, 2025

Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners

By Digiday Awards This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel…

Aaron April 8, 2025

Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks | International Association of Digital Marketing Professionals (IADMP) - Part 79