NBA team the Atlanta Hawks bet on creators to boost advertiser appeal
By Alexander Lee Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group…
By Alexander Lee Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group…
By Seb Joseph The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what…
By Digiday Awards This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel…
By Digiday Awards The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative…
By Digital Editor Chronic pain is a persistent and often debilitating condition that affects millions of people worldwide. Whether it’s the result of an injury,…
By Digital Editor Chronic pain is a persistent and often debilitating condition that affects millions of people worldwide. Whether it’s the result of an injury,…
By Cyan Zhong While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from…
By Cyan Zhong While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from…
By Cyan Zhong While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from…
By Viafoura Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media…