AI and Social Media: Key Opportunities for Marketers
By Alex White In the current environment, B2B marketers need to make every investment count. So it’s interesting to see that, according to data from…
By Alex White In the current environment, B2B marketers need to make every investment count. So it’s interesting to see that, according to data from…
By Janet Aronica In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none…
By cdelprincipe@hubspot.com (Curt del Principe) Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and…
By Kimeko McCoy Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But…
By Michael Bürgi With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash…
By Digiday Editors Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties…
By Kristina Monllos The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild…
By Collective Voice Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and…
By Krystal Scanlon BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking…
By Full Editorial The GameZone Tablegame Champions Cup (GTCC), held from December 4 to 8 last year, brought together the finest Tongits players in the…