With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend

By Antoinette Siu Is there such a thing as over-preparing? It certainly feels that way in the case of TikTok’s ban, which has been playing…

Aaron April 4, 2025

WPP ups the data-driven arms race with the purchase of InfoSum

By Michael Bürgi WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum…

Aaron April 3, 2025

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump

By Kristina Monllos Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of…

Aaron April 3, 2025

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement

By Kimeko McCoy Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive…

Aaron April 3, 2025

How publishers drive meaningful performance with vendor partnerships

By Wunderkind Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving…

Aaron April 2, 2025

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite

By Alexander Lee As of today, the first creator-owned account has reached a following of over one million on Fortnite. The milestone could spur more…

Aaron April 2, 2025

Why Can’t I Rank? A Guide to Overcoming Top SEO Challenges

By Nick Nelson If you are struggling with your SEO results right now, believe us: you are not alone. The search landscape has been thrown…

Aaron April 2, 2025

The Independent bets big on individual talent-led verticals with the launch of Independent Studio

By Jessica Davies The Independent is doubling down on talent-led media production as part of a plan to create valuable intellectual property for sponsorship and…

Aaron April 2, 2025

Why big advertisers are buying Brave’s search ads — despite its small size

By Marty Swant Being small and less data-dependent aren’t always selling points for attracting search advertisers. But in the case of one privacy-focused browser, both…

Aaron April 2, 2025

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators

By Antoinette Siu With influencer marketing budgets steadily rising, more multinational brands are partnering with influencer agencies as the industry becomes more complex. The World…

Aaron April 2, 2025

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend | International Association of Digital Marketing Professionals (IADMP) - Part 78