By Marty Swant Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global identity and data-management capabilities. The terms of…
By Erin Pennings Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more…
By Ronan Shields During the halcyon days of the 2010s, business growth rates in the online ad industry were buoyant, as advertisers clamored for ‘media-firsts,’…
By Alexander Lee In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking…
By lbrowning@hubspot.com (Laura M. Browning) Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream…
By ThisThat While brands see creators as a safe bet to boost awareness or drive conversions, they’re missing something. Analyzing influencer campaigns from 2024 uncovered…
By OpenX Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are…
By Nick Nelson No piece of content on your website should exist on its own, in isolation. Successful SEO content strategies are built on the…
By Marty Swant Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet…
By Tim Peterson This week’s Future of TV Briefing looks at how Hulu’s error-prone Oscars live stream exemplifies the development that streaming still needs to…
