By Collective Voice Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and…

By Krystal Scanlon BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking…

By Michael Bürgi Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems…

By Sara Guaglione For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing…

By Ronan Shields Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.…

By Perion Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than…

By Experian Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also…