By Optable This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy…
By Sam Bradley When Temu sneezes, paid social advertising catches a cold. The Chinese e-commerce juggernaut has been one of the most aggressive spenders in…
By Seb Joseph WPP’s acquisition of data clean room InfoSum has raised eyebrows both inside and outside the industry, not just because of what it…
By Lee Odden From AI Overviews on Google to many of the business applications we use every day, AI is changing how business information is…
By esantiago@hubspot.com (Erica Santiago) Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if…
By cchi@hubspot.com (Clifford Chi) In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s…
By Tim Peterson This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets…
By Dania Gutierrez This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing…
By Saphia Lanier Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in…
By LiveRamp Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding…
