Social Media's Role in Reshaping Online Shopping, According to Retailers

By Saphia Lanier Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in…

Aaron April 15, 2025

How data collaboration is forging scalable new revenue streams for hybrid business models

By LiveRamp Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding…

Aaron April 15, 2025

How Customer Journey SEO Turns Clicks Into Conversions

By Erin Pennings Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With…

Aaron April 15, 2025

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

By ttaylor@hubspot.com (Tristen Taylor) I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a…

Aaron April 15, 2025

‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains

By Alexander Lee Streaming platform Kick is on a mission to onboard as many creators as possible in 2025. So far, the push appears to…

Aaron April 15, 2025

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

By Kristina Monllos If the last five years have taught us anything, it’s that chaos may be tough, trying and certainly worrisome — but it’s…

Aaron April 15, 2025

AI and Social Media: Key Opportunities for Marketers

By Alex White In the current environment, B2B marketers need to make every investment count. So it’s interesting to see that, according to data from…

Aaron April 14, 2025

Stop Measuring These Vanity Metrics in Your Marketing Campaign

By Janet Aronica In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none…

Aaron April 14, 2025

Brand Building Brilliance from Best Buddies

By cdelprincipe@hubspot.com (Curt del Principe) Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and…

Aaron April 14, 2025

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

By Michael Bürgi With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash…

Aaron April 14, 2025

Social Media's Role in Reshaping Online Shopping, According to Retailers | International Association of Digital Marketing Professionals (IADMP) - Part 76