How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
By Michael Bürgi It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated…
By Michael Bürgi It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated…
By Caroline Forsey It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny.…
By Harry Mackin To say that 2025 is proving a tumultuous time for B2B marketing (or anything else) feels like a gross understatement. Between inflation,…
By esantiago@hubspot.com (Erica Santiago) 2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage…
By Sam Bradley When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and…
By Michael Bürgi As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire…
By Full Editorial Why are beanbags having a moment? Let me count the ways: Ultimate Comfort: Seriously, sink into one of these bad boys after…
By Seb Joseph U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September…
By Ronan Shields Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will…
By Ronan Shields This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two…