Potential buyers are probing Yahoo’s ad tech assets
By Ronan Shields Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.…
By Ronan Shields Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments.…
By Perion Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than…
By Adam Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring…
By Molly Owens The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity Over the last year, the introduction…
By Experian Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also…
By Alexander Lee Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group…
By Seb Joseph The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what…
By Digiday Awards The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative…
By Digiday Awards This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel…
By Digital Editor Chronic pain is a persistent and often debilitating condition that affects millions of people worldwide. Whether it’s the result of an injury,…