The Urgent Need for AI Prompt Engineering Literacy

By Adam Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring…

Aaron April 9, 2025

The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity

By Molly Owens The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity Over the last year, the introduction…

Aaron April 9, 2025

How data connectivity helped Windstar Cruises optimize spend and increase bookings

By Experian Brittany Blackford, director of growth partnerships, buy-side, Experian For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also…

Aaron April 9, 2025

Ad execs are now working as Trump tariff policy translators for advertisers

By Seb Joseph The Monday after President Trump’s tariffs rattled global markets and raised the specter of a recession, global agency group Dept did what…

Aaron April 9, 2025

NBA team the Atlanta Hawks bet on creators to boost advertiser appeal

By Alexander Lee Professional basketball team the Atlanta Hawks have launched the NBA’s first formalized creator collective. The Atlanta Hawks Creator Collective is a group…

Aaron April 9, 2025

Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners

By Digiday Awards This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel…

Aaron April 8, 2025

Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists

By Digiday Awards The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative…

Aaron April 8, 2025

The Power of Antioxidants in Chronic Pain Relief: Insights from Dr. Jordan Sudberg

By Digital Editor Chronic pain is a persistent and often debilitating condition that affects millions of people worldwide. Whether it’s the result of an injury,…

Aaron April 8, 2025

The Power of Antioxidants in Chronic Pain Relief: Insights from Dr. Jordan Sudberg

By Digital Editor Chronic pain is a persistent and often debilitating condition that affects millions of people worldwide. Whether it’s the result of an injury,…

Aaron April 8, 2025

Meet the Founder Who Raised $6.3M to Literally Make It Rain

By Cyan Zhong While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating water from…

Aaron April 8, 2025

The Urgent Need for AI Prompt Engineering Literacy | International Association of Digital Marketing Professionals (IADMP) - Part 75