Inside WPP’s $150 million InfoSum purchase

By Seb Joseph WPP’s acquisition of data clean room InfoSum has raised eyebrows both inside and outside the industry, not just because of what it…

Aaron April 17, 2025

The Rise of Influence in B2B: 10 Timeless Examples of B2B Influencer Marketing

By Lee Odden From AI Overviews on Google to many of the business applications we use every day, AI is changing how business information is…

Aaron April 16, 2025

Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

By cchi@hubspot.com (Clifford Chi) In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s…

Aaron April 16, 2025

29 of My Favorite Visual Content Creation Tools

By esantiago@hubspot.com (Erica Santiago) Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if…

Aaron April 16, 2025

Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying

By Tim Peterson This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets…

Aaron April 16, 2025

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

By Dania Gutierrez This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing…

Aaron April 16, 2025

Social Media's Role in Reshaping Online Shopping, According to Retailers

By Saphia Lanier Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in…

Aaron April 15, 2025

How data collaboration is forging scalable new revenue streams for hybrid business models

By LiveRamp Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding…

Aaron April 15, 2025

How Customer Journey SEO Turns Clicks Into Conversions

By Erin Pennings Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With…

Aaron April 15, 2025

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

By ttaylor@hubspot.com (Tristen Taylor) I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a…

Aaron April 15, 2025

Inside WPP’s $150 million InfoSum purchase | International Association of Digital Marketing Professionals (IADMP) - Part 75