A look inside Possible’s content this year

By Michael Bürgi The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has…

Aaron April 24, 2025

Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie u-turn

By Jessica Davies In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser,…

Aaron April 24, 2025

Designing a New Home: Tips for a Scroll-Stopping Space

By Full Editorial 6. Styling for the Snap (and Real Life) Styling matters. Use color to guide the eye and accessories to anchor the space.…

Aaron April 23, 2025

Content Strategy in the Age of AI Search: A Conversation Between Two Content Leaders

By Alex White The rise of Google’s AI Overviews marks arguably the biggest shift in search behavior since autocomplete launched in 2004. While they may…

Aaron April 23, 2025

16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign

By esantiago@hubspot.com (Erica Santiago) These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some…

Aaron April 23, 2025

Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

By Seb Joseph It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad…

Aaron April 23, 2025

The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’

By Ronan Shields After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on…

Aaron April 23, 2025

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

By lbrowning@hubspot.com (Laura M. Browning) “Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice…

Aaron April 22, 2025

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

By rsukhraj@hubspot.com (Ramona Sukhraj) Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following…

Aaron April 22, 2025

How Merkle streamlined its offerings to fit Dentsu’s mission in the last year

By Michael Bürgi It’s not an overstatement to say Merkle’s role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated…

Aaron April 22, 2025

A look inside Possible’s content this year | International Association of Digital Marketing Professionals (IADMP) - Part 75