By Kimeko McCoy Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But…

By Michael Bürgi With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash…

By Kristina Monllos The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild…

By Collective Voice Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and…

By Krystal Scanlon BeReal is betting that everyone else’s uncertainty is its moment. Despite starting out as an anti-ad platform, the social app is kicking…

By Michael Bürgi Generative AI tools keep finding their way deeper into the world of agencies in varying ways — but their main value seems…

By Sara Guaglione For this week’s Media Briefing, we’ve put together a list of some of the different AI revenue models that publishers are signing…