In Graphic Detail: How AI is changing search and advertising

By Marty Swant AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online.…

Aaron May 5, 2025

What if Google isn’t forever? Marketers grapple with a platform in flux

By Marty Swant There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long…

Aaron May 5, 2025

Why your startup needs a content strategy (& how to build one that scales)

By Jenny Bergen Clark A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson…

Aaron May 2, 2025

CMOs may be pulling back – just not from Amazon

By Krystal Scanlon Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while…

Aaron May 2, 2025

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go

By Ronan Shields AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no…

Aaron May 2, 2025

Roblox studios begin to consolidate as Super League buys Supersocial

By Alexander Lee Roblox partner Super League, a metaverse production company, today has acquired fellow Roblox specialist Supersocial, for an undisclosed sum, as it seeks…

Aaron May 1, 2025

Media Briefing: What The Washington Post’s deal with OpenAI says about the future of AI content licensing

By Sara Guaglione This week’s Media Briefing looks at The Washington Post’s deal with OpenAI to use the news org’s content in its ChatGPT search…

Aaron May 1, 2025

With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism

By Krystal Scanlon Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe…

Aaron April 30, 2025

With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism

By Krystal Scanlon Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe…

Aaron April 30, 2025

Why legacy media mix models are failing marketers — and what should replace them

By Keen Decision Systems Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured…

Aaron April 30, 2025

In Graphic Detail: How AI is changing search and advertising | International Association of Digital Marketing Professionals (IADMP) - Part 72