With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism

By Krystal Scanlon Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe…

Aaron April 30, 2025

Why legacy media mix models are failing marketers — and what should replace them

By Keen Decision Systems Bradley Keefer, CRO, Keen Decision Systems Legacy media mix planning software remains widely used across agencies. These tools offer a structured…

Aaron April 30, 2025

How Local Legal Help Can Make a Difference After a Crash

By Headlines Team Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional…

Aaron April 30, 2025

The state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TV

By Warner Bros. Discovery This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce…

Aaron April 30, 2025

The B2B Influencer Matchmaking Game: How to Find the Right Influencers for Your Business

By Alex White You know, B2B influencer marketing and online dating aren’t so different. As the season of new beginnings unfolds, B2B marketers and singles…

Aaron April 30, 2025

As AI lawsuits mount, publishers still struggle to block the bots

By Sara Guaglione Another publisher is taking OpenAI to court. Ziff Davis is the latest media company to sue the tech company over copyright infringement,…

Aaron April 30, 2025

British and European marketers trim ad spend in the face of Trump’s tariffs

By Sam Bradley After just over 100 days in office, Donald Trump’s presidency has left U.S. advertisers’ heads spinning. The impact of his tariff policies,…

Aaron April 30, 2025

Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists

By Digiday Awards The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a…

Aaron April 29, 2025

Economic uncertainty bubbles up in conversations on first day of Possible

By Michael Bürgi The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At…

Aaron April 29, 2025

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike…

Aaron April 29, 2025

With 600 million users, X’s Linda Yaccarino doubles down on dismissing journalism | International Association of Digital Marketing Professionals (IADMP) - Part 71