By Kristen Baker I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what…
By Brianne Garrett Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing…
By Marty Swant Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year…
By Sara Guaglione This week’s Media Briefing looks at news publishers’ pitch to the ad market at the IAB NewFronts, amid continuing challenges to get…
By Nexxen Karim Rayes, Chief Product Officer, Nexxen Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every…
By Lee Odden I think we can all agree that today’s B2B buyers are not waiting for your sales call. They’re already deep into their…
By Kristina Monllos There’s new leadership at the industry’s top agency trade association. Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.…
By Kayla Schilthuis-Ihrig The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was…
By Ryan@lean-labs.com (Ryan Scott) Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a…
By Alexander Lee Podcasts are no longer the territory of audiophiles. As connected TV becomes YouTube’s primary watch surface, podcasters are seeing a rise in…
