By Sara Jerde It’s difficult to contextualize how marketers are strategizing for next year as this year’s books close without acknowledging these unprecedented times —…

By Sara Guaglione Generative AI platforms are exploding, as more people use these tools for search. And while this means AI referrals to publishers are…

By Jessica Davies AI royalties are finally on the table for small and midsize publishers. Don’t credit OpenAI’s ChatGPT, credit corporate LLMs — enterprise RAG…

By Kimeko McCoy AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of…

By Blis Ariel Deitz, vp, east at Blis Many marketers are curious about omnichannel advertising, but often settle for multichannel, where multiple channels are activated…

By Simpli.fi TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers…

By Meta Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels…