By Lee Odden B2B Marketing is a journey with twists and turns, wins and obstacles, and few certainties beyond the fact that things will change.…

By juthompson@hubspot.com (Justina Thompson) Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet…

By Mandy Bray We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly…

By cdelprincipe@hubspot.com (Curt del Principe) Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

By News Edition As more and more adults become sexually active, it is important to keep in mind the best practices for leading a healthy…

By amiller@kicksta.co (Alexz Miller) Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion…

By Digiday Editors Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read…