Economic uncertainty bubbles up in conversations on first day of Possible

By Michael Bürgi The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you pretty much can’t. At…

Aaron April 29, 2025

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike…

Aaron April 29, 2025

Cookies, chaos and Chrome: The industry’s spiciest takes on Google’s reckoning

By Seb Joseph Now that the dust has settled from Google’s gut punch — being called out not just for monopolizing how people access information…

Aaron April 29, 2025

The Road to CMMC 2.0: What Defense Contractors Should Be Doing Right Now

By Chris Turn The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification…

Aaron April 28, 2025

Welcome the SEO Apocalypse: A Zero-Click Search Survival Guide

By Nick Nelson The infected are back this summer. The Last of Us Season 2 is already underway on HBO and 28 Years Later is…

Aaron April 28, 2025

Social Media Marketing Campaigns: What I’d Do to Stand Out on Every Platform [+ New Data]

By juthompson@hubspot.com (Justina Thompson) You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting…

Aaron April 28, 2025

How AI Will Impact Advertising, According to Top Marketing Executives [New Data]

By mbretous@hubspot.com (Martina Bretous) AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their…

Aaron April 28, 2025

Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study

By Michael Bürgi Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing…

Aaron April 28, 2025

Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’

By Kristina Monllos It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that…

Aaron April 28, 2025

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven

By Cyan Zhong The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven…

Aaron April 28, 2025

Economic uncertainty bubbles up in conversations on first day of Possible | International Association of Digital Marketing Professionals (IADMP) - Part 69