Twitch’s Discovery Feed isn’t delivering, creators say

By Alexander Lee As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. It’s been…

Aaron May 13, 2025

How Digitas is navigating search’s shift to the AI era

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are…

Aaron May 13, 2025

Beyond B2B Marketing Podcast: Ty Heath, The B2B Institute at LinkedIn

By Lee Odden B2B Marketing is a journey with twists and turns, wins and obstacles, and few certainties beyond the fact that things will change.…

Aaron May 12, 2025

X (formerly Twitter) vs. Threads: What brands need to know [data]

By Mandy Bray We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly…

Aaron May 12, 2025

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

By juthompson@hubspot.com (Justina Thompson) Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet…

Aaron May 12, 2025

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief

By cdelprincipe@hubspot.com (Curt del Principe) Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are…

Aaron May 12, 2025

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit

By Kimeko McCoy For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone…

Aaron May 12, 2025

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

By Michael Bürgi NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and…

Aaron May 12, 2025

Having a Healthy Sex Life When Using Dating Apps

By News Edition As more and more adults become sexually active, it is important to keep in mind the best practices for leading a healthy…

Aaron May 9, 2025

Top social media tools to boost your social strategy

By amiller@kicksta.co (Alexz Miller) Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion…

Aaron May 9, 2025

Twitch’s Discovery Feed isn’t delivering, creators say | International Association of Digital Marketing Professionals (IADMP) - Part 67