AI is scaling in advertising – outcome-based pay isn’t
By Marty Swant AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are…
By Marty Swant AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are…
By Digiday Editors Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in…
By Piano This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what…
By Headlines Team It happens quietly. You forget a detail mid-sentence and instinctively reach for your phone. A familiar route looks unfamiliar without GPS. You…
By News Worth Reading Creating a safe learning environment has always been a priority for schools. But in today’s world, that responsibility has expanded beyond…
By Full Editorial Greece is a stunning destination filled with rich history, beautiful landscapes, and delicious cuisine. Traveling through Greece on a budget is entirely…
By Seb Joseph Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching…
By Jessica Davies This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search…
By Ronan Shields Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its…
By News Worth Reading In a scroll-heavy world where attention is currency, it’s not the sleek, polished products that often go viral — it’s the…