WTF are GEO and AEO? (and how they differ from SEO)

By Jessica Davies Move over SEO — there’s a new game in town. For publishers and writers, the rules of SEO are changing. Future success…

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BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners

By Digiday Awards This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued…

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Does Quora work for marketing?

By lbrowning@hubspot.com (Laura M. Browning) SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take…

Aaron May 13, 2025

The Trade Desk unfurls OpenSincera

By Digiday Editors Related Insights The Programmatic Marketer A check on The Trade Desk’s risks and rewards Read More After making one of the few…

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Supercharge your productivity with an AI project assistant: A step-by-step approach

By kflanagan@hubspot.com (Kieran Flanagan) When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed…

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Be human or be ignored — why authenticity matters and how my brand helped me launch a business

By Elfried Samba I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so…

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How Digitas is navigating search’s shift to the AI era

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are…

Aaron May 13, 2025

Twitch’s Discovery Feed isn’t delivering, creators say

By Alexander Lee As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers. It’s been…

Aaron May 13, 2025

Beyond B2B Marketing Podcast: Ty Heath, The B2B Institute at LinkedIn

By Lee Odden B2B Marketing is a journey with twists and turns, wins and obstacles, and few certainties beyond the fact that things will change.…

Aaron May 12, 2025

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

By juthompson@hubspot.com (Justina Thompson) Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet…

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WTF are GEO and AEO? (and how they differ from SEO) | International Association of Digital Marketing Professionals (IADMP) - Part 64