Coca-Cola grants vote of confidence to WPP with Open X renewal

By Sam Bradley WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.…

Aaron May 21, 2025

The New Rules of B2B Marketing Agency & Client Partnerships

By Lee Odden How “Best Answer” thinking and TopRank Marketing 2.0 can turn smart relationships into growth engines B2B marketing has never moved faster or…

Aaron May 21, 2025

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

By Alex Lieberman I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of…

Aaron May 21, 2025

How publishers are actively testing agentic AI to hike productivity

By Jessica Davies With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter,…

Aaron May 21, 2025

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

By Tim Peterson This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect…

Aaron May 21, 2025

Amid 2025’s signal crisis, identity graphs are boosting efficiency

By Dun & Bradstreet Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental…

Aaron May 20, 2025

Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO

By kbodnar@hubspot.com (Kipp Bodnar) Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what…

Aaron May 20, 2025

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

By sonia@soniaethompson.com (Sonia Thompson) Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of…

Aaron May 20, 2025

Shweta Harve Strikes Back at Online Hate with Defiant New Single “What the Troll?”

By Headlines Team There’s a moment in Shweta Harve’s “What the Troll?” music video—just a flicker—when the camera holds on her face, half-lit, half-shadowed, as…

Aaron May 20, 2025

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

By Ronan Shields The closure of Microsoft Advertising’s demand-side platform is part of a broader shift toward AI-powered advertising and (arguably) the dawn of a…

Aaron May 20, 2025

Coca-Cola grants vote of confidence to WPP with Open X renewal | International Association of Digital Marketing Professionals (IADMP) - Part 63