By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions…

By Michael Bürgi Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with…

By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…

By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…

By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…

By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…

By Marigold Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building…

By Sam Bradley WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.…

By Lee Odden How “Best Answer” thinking and TopRank Marketing 2.0 can turn smart relationships into growth engines B2B marketing has never moved faster or…