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      1. /
      2. Media Buying Briefing: Mediaplus...
      3. /
      4. Page 62

    Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops | International Association of Digital Marketing Professionals (IADMP) - Part 62


    ALREADY A MEMBER? SIGN IN JOIN IADMP

    Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops

    By Michael Bürgi In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms…

    Aaron May 26, 2025

    Instagram vs YouTube Influencers: Which Platform Moves the Needle for Your Brand?

    By Headlines Team When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative…

    Aaron May 23, 2025

    Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

    By Michael Bürgi Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with…

    Aaron May 23, 2025

    Digiday+ Research: Marketers plan less upfront spending this year

    By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions…

    Aaron May 23, 2025

    Debunked by AI: The future of misinformation on social

    By Alex Sventeckis Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities:…

    Aaron May 22, 2025

    ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

    By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…

    Aaron May 22, 2025

    ‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

    By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…

    Aaron May 22, 2025

    Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

    By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…

    Aaron May 22, 2025

    Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

    By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…

    Aaron May 22, 2025

    How publishers like Texas Monthly and Axios turn engagement data into revenue

    By Marigold Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building…

    Aaron May 21, 2025
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