Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
By Michael Bürgi In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms…
By Michael Bürgi In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms…
By Headlines Team When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative…
By Michael Bürgi Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with…
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions…
By Alex Sventeckis Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities:…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…
By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…
By Marigold Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building…