By Lane Ellis Here’s What B2B Marketers Want Out of Their Content Efforts 91 percent of B2B marketers view creating brand awareness as the primary…
By Michael Bürgi Challenger agency holding company Stagwell announced its first full-year results for its fiscal year 2021 on March 8, the first that includes…
By Seb Joseph The way advertisers profile, target and reach people online across the European Union is on the precipice of change — it’s just…
By Adam Topline Twitter has deleted several tweets by the Russian Embassy to Britain on Thursday alleging an attack on Mariupol (a city in southeastern…
By Hope Horner “How can our brand monetize TikTok?” That’s been the biggest question on every marketer’s lips since the platform’s swell in popularity. Though…
By Tim Peterson In this week’s Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers’ have experienced since the start of…
By Seb Joseph When the going gets tough for programmatic advertisers, their dollars tend to move toward places they trust. So when the future of…
By Adam Native Americans contribute to society every day, despite a long history of violence and erasure against their communities. This community is growing. Since…
By Adam Equal Pay – gender pay gap getty A bot on Twitter has caused havoc in the reputation of hundreds of British institutions by…
By Sarah Evans Thanks to the power of the internet, businesses have reached broader audiences with the click of a button. Customers can easily purchase…
