WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
By Sam Bradley If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services…
By Sam Bradley If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services…
By Sara Guaglione This week’s Media Briefing looks at the state of publishers’ commerce and affiliate businesses, given the recent news that Business Insider is…
By cdelprincipe@hubspot.com (Curt del Principe) One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really…
By Ronan Shields The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies…
By Michael Bürgi In a surprise move that happened last week but news of broke last night, studio and TV company Paramount moved its media…
By esantiago@hubspot.com (Erica Santiago) Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues…
By Elfried Samba My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015…
By Lee Odden On this second episode of the Beyond B2B Marketing Podcast, I have the good fortune to share a conversation I had with…
By Ronan Shields IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance,…
By Alexander Lee In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from…