Sports sponsorships are raising more than just brand awareness – Nielsen
By Adam The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard…
By Adam The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard…
By Adam Volunteers and emergency workers from Ukraine carry a pregnant lady who was injured in a hospital for women with severe injuries. Russian bombings…
By Kimeko McCoy Florida-based cannabis company Fluent is steadily ramping up its email marketing to create a direct line of communication with shoppers in an…
By Ben Holding Michelle Harness, division vice president, Wiland Precision media targeting is entering a new phase of opportunity and responsibility for digital marketing teams.…
By Caroline Forsey More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today,…
By Kristina Monllos Brands are all in on the NFT craze. In recent months, pitches for various NFT activities have ramped up at brands like…
By Kayleigh Barber One year ago, Overtime announced it was creating its own basketball league made up of 16- to 18-year- old players — a…
By Mary Smith Successful Networking Can Lead to New Opportunities Successful networking can lead to new opportunities, but it can also be tricky. While some…
By Adam The U.S. Women’s National Soccer Team is known for winning on the field, and now they’ve won in their fight for fair pay…
By mbretous@hubspot.com (Martina Bretous) Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that…