the impact of equal opportunity for athletes, fans and sponsors – Nielsen | International Association of Digital Marketing Professionals (IADMP)

the impact of equal opportunity for athletes, fans and sponsors – Nielsen

By Adam The U.S. Women’s National Soccer Team is known for winning on the field, and now they’ve won in their fight for fair pay…

Aaron March 14, 2022

Online Shopping Statistics Marketers Should Care About in 2022

By mbretous@hubspot.com (Martina Bretous) Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that…

Aaron March 14, 2022

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

By Michael Bürgi If you thought last year’s upfront marketplace was weird, this year looks to be quite the doozy, in a wholly different way.…

Aaron March 14, 2022

Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok

By Kristina Monllos Hollister is shifting to extended partnerships over a one-off, pay-per-post model with TikTok creators to build trust with its core demographic, high…

Aaron March 14, 2022

How to Create an Explainer Video That Wows People

By Jessica Micmohen Sometimes your business idea or concept needs to be distilled into a very simple explanation that people can easily understand. And while…

Aaron March 12, 2022

Russia’s Instagram, Facebook Bans Will Cost Meta Nearly $2 Billion In Revenue

By Adam Anti-Putin protest activists wave flags as they attend an illegal 2012 rally on Red Square … [+]Moscow, April 8, 2012. Getty Images Russia’s…

Aaron March 11, 2022

Winning B2B Calls to Action That Get Responses & Convert Browsers into Buyers

By Nick Nelson Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most…

Aaron March 11, 2022

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

By mconley@hubspot.com (Megan Conley) Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the…

Aaron March 11, 2022

B2B Marketing News: Enterprise Content Marketing Study, Google’s New Ads Features, LinkedIn’s Spark Event, & Instagram’s Expanded Creator Tags

By Lane Ellis Here’s What B2B Marketers Want Out of Their Content Efforts 91 percent of B2B marketers view creating brand awareness as the primary…

Aaron March 11, 2022

Why Stagwell’s SaaS strategy could give it an edge against ‘legacy’ holding companies

By Michael Bürgi Challenger agency holding company Stagwell announced its first full-year results for its fiscal year 2021 on March 8, the first that includes…

Aaron March 11, 2022

the impact of equal opportunity for athletes, fans and sponsors – Nielsen | International Association of Digital Marketing Professionals (IADMP) - Part 576