By Kimeko McCoy Active footwear company Merrell is taking a bigger step into the connected television space. The brand is planning to spend more on…
By Ben Holding The brand-consumer relationship has been rapidly changing, shifting from brick-and-mortar stores toward the digital e-commerce world. With increasing privacy restrictions, platform changes…
By Digiday Awards Branded content has evolved and continues to challenge the standards each year, as seen with the 2021 Digiday Content Marketing Awards finalists.…
By OliL You joined Linkedin because someone said it’s a great place to find work, or freelance clients. But, somehow, it’s just not fallen into…
By esantiago@hubspot.com (Erica Santiago) During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters…
By Kristina Monllos When it comes to marketing, some start-ups tend to focus on whatever channel that’s working for them at the moment, often to…
By Michael Bürgi Just a few months after Florian Adamski took over global responsibility for Omnicom Media Group (OMG), the first ripples of change under…
By Adam The problem was more about hate speech than misinformation. However, past stories of The Babylon Bee were included. … [+] been shared –…
By Ben Holding Lauren Douglass, senior vice president, global marketing, Channel Factory Almost every brand has a set of values it attempts to weave throughout…
By Mary Smith Benefits of Social Media Campaigns Social media marketing has become an effective way of converting leads into customers and in the digital…
